Each year five college youth, chosen by the Auxiliary to receive a scholarhip, compete for the honor of being crowned Miss American Angus, a tradition nearly 50 years in the making.
In 1967 the Auxiliary made the decision to package their scholarship winner and the National Angus Queen. In 1968 first place scholarship winner, Sharon Harrold, became the first National Angus Queen, a title that would come to be known as Miss American Angus in 1973, with the crowning of Kathy Votaw.
The competition includes a written quiz, an interview and public speaking before a panel of three judges. The program provides one Angus junior the opportunity to serve the breed and assist with shows, educational benefits and field days to educate others about the beef industry and benefits of Angus genetics.
According to 2017 Miss American Angus, Keegan Cassady, "Miss American Angus is more than a crown and a sash; she's someone who is knowledgable about the Angus breed and is a strong role model for younger members." Miss American Angus represents a promise for the future of the Angus breed.